Thank you for joining us on our mission to make the world a better place, one butt at a time. Since the beginning, SPANX® founder, Sara Blakely, pledged to invest a portion of proceeds to elevate women on the planet. Check out some of the featured women below!

Cyndi Prince

CEO and Founder of LooHoo, LLC

LooHoo Wool Dryer Balls are a reusable, earth friendly, energy-saving alternative to dryer sheets that help protect the health of families and the environment. Cyndi’s A-Ha moment came when she discovered wool balls as a natural alternative that softens clothes and is safe for humans. She set out to make her own version durable enough to last for hundreds of loads.

Whitney Lundeen

Founder of Sonnet James

Sonnet James is a clothing brand that makes play dresses for moms. Born out of Whitney’s idea that beautiful clothing should work for moms, each dress is designed to be comfortable, durable and easy to clean.

Veronika Scott

Founder of The Empowerment Plan

Founder of the Empowerment Plan, a Detroit-based social enterprise, Veronika Scott has built an organization that began around a single idea: to design a coat that transforms into a sleeping bag for individuals that are homeless. That idea has transformed into a system of empowerment that creates jobs to permanently lift single parents - primarily low-income, minority single mothers - out of poverty.

Rutu Chaudhari

Founder of The Dharma Project

Rutu began The Dharma Project as a way to bring mindfulness and yoga to communities and organizations that have high levels of stress or trauma. Driven by the intention to diversify the audience of people who teach and benefit from the practices of yoga and mindfulness, the Dharma Project has partnered with organizations to bring yoga to over 150 community members and leaders.

Jordana Schrager

Founder and Designer of By Jordana

Jordana uses footwear and apparel as a canvas and customizes them with hand-drawn designs. Her inspiration for by Jordana started in high school, when she doodled on a pair of white sneakers and wore them to school the next day. She’s designed custom sneakers for celebrities such as Miley Cyrus, Selena Gomez and Sara Blakely.

Janie Cooke & Caroline Nix

Founder of Oventure

Having had it with the daily handbag treasure hunt, Janie and Caroline created the Big O Key Ring. This ring allows you to hold everything together, so you’re ready to juggle whatever the day throws at you - no tote bag required.

Liz Bohannon

Founder of Sseko Designs

Liz is the founder and CEO of Sseko Designs. Sseko is a socially conscious fashion brand that creates community and opportunity for women globally through fair-trade sourcing and work-study programs that enable high potential female scholars in East Africa to attend university and become leaders in their communities.