25 Years of Confidence: Celebrating SPANX Red and the Women Who Inspire It

Celebrating 25 Years of Confidence

Twenty-five years ago, Sara Blakely cut the feet off her pantyhose and sparked a revolution. What started as a single idea became a movement that reshaped fashion, comfort, and confidence for women everywhere.

Since then, SPANX has grown from an innovative shapewear brand into a global lifestyle company with one mission: to help women look and feel their best. And as we celebrate our 25th anniversary, we’re honoring that journey with something deeply personal — and powerfully symbolic — SPANX® Red.

Why Red Matters to SPANX

For SPANX, red has never been just a color. It’s our heartbeat — a symbol of confidence, strength, and joy.

From the beginning, Sara Blakely chose red because it stood for everything SPANX represents: energy, authenticity, and optimism. In a beige-dominated hosiery aisle, our bold red packaging was impossible to miss (intentionally so). We wanted every SPANX purchase to feel like a gift, something vibrant, fearless, and full of purpose.

Over time, that same red became part of our DNA. It represents the women who inspire us — bold, confident, and unstoppable. And 25 years later, it continues to remind us of where we came from and where we’re headed.

As Sara says, “Red isn’t just our color. It’s our confidence.”

Introducing the Limited-Edition SPANX Red Collection

In celebration of our 25th anniversary, we’ve reimagined some of our most iconic styles in our signature hue. The Limited-Edition SPANX Red Collection brings the spirit of confidence, purpose, and innovation to life — one bold piece at a time.

Each product embodies what SPANX stands for: comfort, empowerment, and timeless design that moves with you.

Booty Boost® Leggings in SPANX Red

Our sculpting, best-selling leggings just got a power-up. Designed to lift, smooth, and support, the Booty Boost Leggings in SPANX Red blend performance with polish — perfect for workouts, errands, or everyday confidence.

Shop Booty Boost® Leggings

AirEssentials™ in SPANX Red

Our fan-favorite AirEssentials fabric — light-as-air, ultra-soft, and effortlessly chic — now comes in our boldest shade yet. Ideal for cozy travel days or lounging in style, these pieces redefine comfort with sophistication.

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Extraordinary Underwear in SPANX Red

It all started with underwear — and our 25th anniversary wouldn’t be complete without it. The Extraordinary Underwear Collection combines smooth shaping with all-day comfort, now available in a color that celebrates where it all began.

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PerfectFit Ponte Pants in SPANX Red

Polished. Comfortable. Effortless. Our PerfectFit Ponte Pants are designed to look like trousers but feel like leggings — now in the statement-making red that defines the season.

Shop PerfectFit Ponte Pants

A Partnership in Color: SPANX x PANTONE

To mark 25 years of redefining confidence, SPANX partnered with PANTONE®, the global authority on color, to create a one-of-a-kind hue — SPANX Red.

This custom shade celebrates the boldness, optimism, and power that have defined the brand since day one. PANTONE worked with our design team to capture the essence of SPANX — a red that embodies confidence in motion: strong, joyful, and unmistakably ours.

To commemorate this milestone, we’ve created a series of limited-edition SPANX x PANTONE accessories — everyday luxuries designed in the new SPANX Red:

• SPANX x PANTONE Umbrella — A vibrant, confidence-boosting essential for gray days.
• SPANX x PANTONE Thermo Bottle — Sleek, reusable, and designed to keep your coffee warm and your style on point.
• SPANX x PANTONE Tote Bag — A bold statement piece that carries the spirit of SPANX wherever you go.

This collaboration honors SPANX’s journey — from the red packaging that started it all to a global symbol of self-assured femininity.

FAQs About the SPANX Red Collection

How did Sara Blakely start SPANX?

Sara Blakely started SPANX in 1998 after cutting the feet off her pantyhose—turning a simple idea into a global brand empowering women everywhere.

You can learn more about our founder, Sara Blakely, and her incredible journey on her Wikipedia page.

Why did SPANX choose red for the anniversary collection?

Red has always symbolized confidence, energy, and authenticity for SPANX. It’s the color of our founder’s first packaging and represents the bold spirit that defines our brand.

Which products are available in SPANX Red?

You’ll find some of our most-loved pieces — Booty Boost® Leggings, AirEssentials™, Extraordinary Underwear, and PerfectFit Ponte Pants — all reimagined in this signature shade.

How should I style SPANX Red?

Red is surprisingly versatile. Pair it with neutrals for a sleek, elevated look or go bold with tonal layering. Whether you’re dressing up or winding down, these pieces are designed to make you feel strong and confident.

Will more SPANX products be released in red?

Stay tuned — we’ll continue to explore this iconic color in future seasonal drops and limited-edition collections.

Can I mix SPANX Red with other collections?

Absolutely! SPANX Red pieces pair effortlessly with AirEssentials™ neutrals and PerfectFit Ponte styles. Mixing textures and tones creates a polished, modern look that transitions from day to night.

How do I care for my SPANX Red pieces?

Machine wash cold with like colors and lay flat to dry. Avoid bleach or high heat to preserve the vibrancy of the red shade and the integrity of the fabric’s stretch and softness.

Where can I shop the SPANX Red Collection?

You can shop the full collection exclusively on spanx.com and in select SPANX retail stores. New drops and limited-edition red pieces are announced first through our email list—so sign up to be the first to know!

Honoring the Past, Shaping the Future

For 25 years, SPANX has been shaped by women. This collection isn’t just a nod to our past; it’s a look forward to what’s next. SPANX Red represents fearlessness, authenticity, and joy — the values that have always defined us and the women we serve.

Here’s to 25 years of shaping confidence and to all the bold, beautiful things ahead.

Shop the Limited-Edition SPANX Red Collection